The motive for an annual fund campaign is to establish regular giving habits with your donors. Just think what might happen if donors only heard from you every couple of years, or twice this year a nd once next year?
If the words “annual fund” conjure up an image of one big mailing to everyone in your nonprofit's database, once a year, you’re likely still living in the 1960s.
The stereotypical annual fund as a concept is still legitimate, but it has become a much more complicated beast in an era of multichannel fundraising.
Let’s think of your annual fund as the hub of a wheel with many spokes, not unlike the way we now think about content marketing.
With that, we typically imagine a website or a blog at the center of a sprawling web of other communications tactics, including social media.
The annual fund can anchor your yearly fundraising in the same way. Think of it as an overarching plan or a strategy with many moving parts rather than one fundraising campaign.
The Hodge Group has extensive experience designing and presenting annual funds. Our support for annual fund programs includes:
- A review of the constituent database
- An analysis of previous annual giving outcomes
- Assistance with the case for support
- A strategy for solicitation and follow-up
The Hodge Group works with your organization to train and understand your annual fund in both attracting new donors and increasing the gifts of best donors.