Will your donors return year after year? The Hodge Group has significant experience helping organizations develop meaningful ways to recognize your donors in order to increase donor loyalty. We believe it is important to keep the donors you have through effective stewardship.
Donor recognition, as a practice, offers three things to your donors: (1) Access, (2) Information; and (3) Recognition. While people of means may make large gifts infrequently, people with more modest means may demonstrate the same level of interest and loyalty by making smaller gifts with greater frequency. With that in mind we are called upon to steward these individual’s gifts appropriately. To do these things well we must acknowledge that individuals show their interest and loyalty in different ways.
Ways of Recognition and Stewardship
- Gift Receipt
- Gift Acknowledgement Letters
- Special Events
- Donor Recognition Programs
- Capital Project Recognition
- Naming Opportunities
- Campaign Recognition
- Web Recognition/Printed and E-Publications
- Honor Rolls
- External Publicity and Equitable Recognition