The identification of key prospects is essential to any successful campaign and ongoing development program. We believe that capacity is achieved through a regular disciplined approach to prospect research and the use of sophisticated electronic screening. These techniques along with the advice of THG’s highly trained counsel can help your organization find its major gift prospects.
Prospect Identification is Essential
Donor Research Helps Predict Philanthropic Motivations
Prospect research is the personal backgrounds, charitable giving histories, wealth markers, and philanthropic motivations of potential donors. You’ll know how to predict both a donor candidate’s wealth and his/her commitment to your organization, which are probably more helpful. Fundraisers, development teams, and nonprofits all use prospect research.
The information that matters to you depends on your organization, but standard data includes giving history and wealth. Real estate ownership, political giving, and involvement with charitable organizations also factor in.
Sample Information Included in Donor Research
- Previous donations to your organization
- Donations to other nonprofits
- Political giving
- Nonprofit involvement
- Real Estate ownership
- Business life
- Stock transactions
- Personal information
How to Use Prospect Research
- Prepare a strategy
- Clean up your donor database
- Develop a Solicitation Plan
- Understand the research
- Make the Ask
WealthEngine™
Let's Work Together
We will work side-by-side with you as a trusted advisor to find unique solutions and opportunities that work for your organization. We customize our counsel around your individual needs, whether you need strategic advice in one particular area or full-service planning and implementation. Our approach is personal. Our services are flexible.
